Growing up in Canada, we've always had the privilege of singing in the shower, along with an abundance of fresh water at our near-immediate disposal (1). After all, Canada is home to one-fifth of the world's freshwater supply(2)! So there is no doubt that we can often take this resource for granted, and it could be one of the many reasons why Canada ranks 4th in the world for our intense use of water resources! We believe Canada can do better, especially when some of our most populated regions have threatened water (such as urban centers in southern Ontario)(2).
We believe World Water Waste day is the perfect opportunity to speak out against water waste in cosmetics and educate on how we can all be more considerate with our daily care routines for the better sake of our future resources.
"The only trace of our products that we want left on the planet is the soft glow on our communities skin. To this effect, we use compostable packaging, waterless formulations that require no fillers or preservatives, and raw or naturally derived-ingredients for easy uptake back into our ecosystem after being introduced to our water."
- Co-founders Justin & Judith Sweeney
Many shampoos, conditioners, body washes, and creams can use up to 90% water or fillers. Since day one, we are proud to have said "NO" to using waters or fillers in our products. It is our promise at Bubbles & Balms to continue only using nutrient-rich oils and butters in our product bases- to ensure you get the most out of your natural daily care and can feel good knowing you're supporting the reduction of water waste in cosmetics.
We only use raw, and naturally derived ingredients in our products to ensure what goes into our waterways is just as safe as what goes onto your skin. It’s found that certain products with glitters can contain microplastics, that don’t necessarily disappear once being washed down the drain. So when the water evaporates from the surface of the earth into our atmosphere, it can cause those microplastics to fall back onto the surface in our rain and snow. Sadly, bits and pieces of plastic are turning up all over, including in the snow and water streams on Mount Everest. A recent study done by OneEarth found all 11 snow samples from Everest contained microplastics, partially due to the urban water cycle (8).
Our packaging is made with 100% compostable packaging made from post-consumer pulp, with certified compostable labels. We believe that regardless of where our products end up, whether it be the compost bin, landfill, wilderness, or our shared waterways, they deserve to always dissolve safely within the environment.
How We Can Use Less, For Better Each Day
The Government reports that Canadians have reduced their individual residential water consumption by 27% between 1991 to 2011, down to 251 liters per day (3). However, in 2016, we saw that amount rise to an average of 329 liters of water through a research report done by Global News & McGills University (2). So it is safe to say that we all still have a long journey ahead to reduce our water footprint for the better sake of our earth’s water supply. After all, many little people, in many little places, doing many little changes, can make one helluva impact! It all starts with being aware.
So without further ado… here are some simple Water Waste tips you can add into your daily routines to aim for a little better every day;
Mind your flow while brushing: We've all been told to shut off the tap while brushing our teeth, but did you know that it can save over 11,000 liters of water per year for EACH member of your household (4)?! That is the equivalent volume of a full concrete mixer truck!
Turn off the Tap: Washing hands is very important to keep us safe, clean, and healthy. However, it can be a HUGE water waster with how frequently we do it! When washing, remember to wet your hands, turn the tap off, lather, scrub for 30 seconds, then turn the tap back on to rinse (5). Let's be real, the water doesn't have to be there while your hands massage each other…don't make it awkward.
Share a Bath: With young ones in the home, bath time can add up to a lot of water! Using sinks for babes or doubling-up young siblings in the tub (before lowering that mini bath bomb) can help cut that usage in half or more. Pssst…This tip also works for wholesome couples needing time to slow down and relax.
Stop Pre-Rinsing: By swiftly wiping your plate off into the compost bin and sticking it in the dishwasher, you can save up to 75 liters per wash! That's the equivalent of saving over 500 glasses of water by simply keeping your kitchen tap off those few times in the day (6).
Switch to Dishwasher: Did you know that we can use as much as 4x the amount of water when washing dishes by hand rather than using a high-efficiency dishwasher? (7) Although it is often perceived to be the other way around, it's the truth! Technology is advancing for the better every day.
Be a cautious shopper: The lesson on World Water Waste day is to reduce your waste wherever you can, whenever you can. This means reducing the amount of what you buy, by using what you already have, and investing in better moving forward. For example, although bottled shampoos can have up to 90% water and fillers, we aren’t encouraging you to throw out that product by any means. Rather than encouraging you to finish using what you have, and considering a better alternative like a shampoo bar moving forward to help combat water waste in cosmetics.
Let's all do better and feel better every day so together, we can raise the bar for people and the planet.
We, as settlers, acknowledge that we practice our craft on the unceded and unsurrendered traditional territory of the Wolastoqiyik and Mi'kmaq, and are compelled to honour their stewardship of the land in our work and our lives.